Why It's Critical to Choose The Right Email Services Provider for Your Business

According to one recent study, email is the third-most influential source of information for business-to-business audiences in particular. Based on this, it makes sense that about 86% of business professionals say they actually prefer email to other communication channels for business purposes. Even in the world of marketing, the power of email cannot be denied - for about every $1 you spend on email marketing, you can reasonably expect a return of about $42.

But at the same time, it's also critical for you to understand that not all email services providers are created equally. Anyone can offer you email services in a general sense. For your business to flourish, however, you need secure email services like those offered from RyanTech that help protect against cyber threats while still offering all the productivity tools you and your people need to work smarter, not harder. You need a partner like RyanTech that specializes in the types of tools you're comfortable with like Microsoft Exchange and Microsoft Outlook. Thankfully, getting to this point is a lot more straightforward than you might expect - you just need to keep a few key things in mind.

Why Your Email Services Provider Matters More Than You Think

As stated, one of the most important things to look for in an email services provider involves finding a company that leverages safe email security best practices as much as possible.

At a bare minimum, your provider should offer end-to-end encryption to secure emails and other sensitive data, both while they're in transit and while at-rest sitting on a server. Even your provider should be unable to decrypt and read your emails. This is especially important given the fact that according to another recent study, about 43% of all data breaches target small businesses in particular.

Any provider you choose should have a technology-based plan in place to defend against cyber threats like viruses, malware, phishing attempts, ransomware and more. They should be able to illustrate the lengths they're willing to go to in order to protect your sensitive information from not only cyber criminals, but also from unauthorized access and even accidental deletion. They should have experience with keeping your data safe, even when it is being accessed on the personal devices of employees. None of this will be possible if they provide "only" email services and little else.

Along the same lines, you'll also want to inquire about any additional steps that a provider takes to protect your privacy as much as possible. You shouldn't need to hand over huge volumes of personal information just to create a secure email account. Your provider shouldn't keep any IP logs that can be traced to any anonymous email account that you create, because the privacy of you, your employees and your customers should always be a top priority.

A New Era of Productivity Has Arrived

Similarly, your email service provider should be able to offer you the types of tools that you need to work anywhere, anytime and on any device - with Microsoft Outlook and Microsoft Exchange being some top examples. This in and of itself brings with it a number of advantages that you would be hard-pressed to get on your own.

For starters, when your email platform is integrated with all of these other solutions, it significantly cuts down on the amount of manual paperwork you need to do because you can digitize and automate a lot of those menial tasks that used to take up so much of your time. It also makes it easier for your customers and your coworkers to connect with one another when everyone is using the same Microsoft-centric email and calendaring capabilities.

But the real benefit to this type of integrated approach comes by way of how much easier it is to collaborate moving forward. Employees can share and manage content and applications in a way that lets them quickly find the information they need so that they can act on it as soon as possible.

In the end, possibly the biggest reason why choosing the right email services provider for your business is so important is because they can help you develop the type of custom solution necessary to really play to those strengths that make your business unique. Rather than forcing you into some "one size fits all" approach to email services that don’t really exist, they can build cohesion throughout your enterprise in a way that drives as much organizational efficiency as possible. They do so by way of targeted, personalized solutions that are built with your specific business in mind. At that point, they're able to become more than just another "solutions provider."

They're a partner in every sense of the term - one that is just as dedicated to your success as you are. That in and of itself may very well be the most important benefit of all.

The RyanTech Approach

At RyanTech Cloud Services, we specialize in providing small-to-enterprise businesses with the technology, the insight and the support necessary to embrace the benefits of cloud technology as much as possible. By taking the time to learn as much about your business as possible, we put ourselves in a better position to simplify your IT management across the board. This not only extends to your critical email services but also other assets like your productivity systems, devices and more.

This in turn allows your employees to spend less time focusing on their technology so that they can devote more of their attention on those tasks that truly need them - which may very well be the most important benefit of all.

If you'd like to find out more information about why it's so important to choose the right email services provider for your business, or if you have any additional questions that you'd like to discuss with someone in a bit more detail, please don't delay - contact RyanTech today.